At Home with the Juneau Symphony
In the past year we have worked to bring music into the homes of our faithful audience members and beyond by producing 6 virtual concerts from iconic locations in our community including; the Mendenhall Glacier Visitor Center, Sealaska Heritage Institute’s Shuka Hit Clan House, Alaska State Library Archives and Museum, Holy Trinity Episcopal Church, and Eaglecrest Ski Area. The beauty and uniqueness of Alaska’s capital city has been on display for a broad audience including subscribers from 18 states and 13 communities around Alaska. We have worked to regularly connect with our community via a weekly radio program “Sundays with the Juneau Symphony” to do our best to inspire and encourage our audiences with the power of music including past performances, Youth solo competition winners, and player/conductor “picks”. Given that our location with its isolation and darkness typical of our winter was compounded by the dynamics of the pandemic, it was even more important to find ways to connect and bring our community together. The over 60 radio broadcasts and 6 virtual concerts helped us to not only be relevant in our community, it helped us increase our audience reach and created new partnerships throughout our community.
Our Virtual season included over 900 subscribers, allowing us to increase our customer base by just over 10%. It enabled us to provide 68 performing opportunities for our volunteer musicians. We broadened our partnerships in new ways to include KTOO Public Media, Alaska State Museum, the indigenous community through the regional tribal corporation (Sealaska) , the US Forest Service, the City & Borough of Juneau and it’s Eaglecrest Ski Area, Sitka Fine Arts Camp Holiday Brass, and area churches.
We have gotten a tremendous response from our donors who have expressed their appreciation that we kept music alive in our community and in their homes. We are truly emerging from the pandemic as a stronger, more connected and impactful organization.
KTOO Public Media